Earlier this year, we unleashed an invigorating new creative campaign called “Mountaineers Go First.” This campaign defines who we are as an institution. It shows that with rugged determination and a unified voice, we fearlessly pursue ideas, discoveries, victories and breakthroughs.
That spirit is captured in our new 30-second national television spot, which began airing last Saturday during our football game against Maryland and will continue throughout the academic year. The video sends a strong message about our character and purpose. I hope that it inspires you as much as it does me.
Please enjoy this exclusive preview of West Virginia University’s 2015-16 national television spot. And never forget, “When everyone else goes back, Mountaineers Go First.”