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National TV spot captures Mountaineers' 'Go First' spirit

September 23, 2015

Earlier this year, we unleashed an invigorating new creative campaign called “Mountaineers Go First.” This campaign defines who we are as an institution. It shows that with rugged determination and a unified voice, we fearlessly pursue ideas, discoveries, victories and breakthroughs.

That spirit is captured in our new 30-second national television spot, which began airing last Saturday during our football game against Maryland and will continue throughout the academic year. The video sends a strong message about our character and purpose. I hope that it inspires you as much as it does me.

Please enjoy this exclusive preview of West Virginia University’s 2015-16 national television spot. And never forget, “When everyone else goes back, Mountaineers Go First.”